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Australian journal of business and management research vol1 no6 [51-59] | september-2011 51 the effectiveness of corporate branding strategy in. Foreword what constitutes an effective communication strategy in this increasingly changing landscape where the boundaries between consumer, brands and content. Correspondence analysis is used in branding research to analyse the relationship between brands and various brand characteristics (product and service attributes) through a. Feature the power of branding the way you decide to present this communication – the tone, language and design, for example – can be said to be the personality of your company personality traits could be efficient and businesslike, friendly and chatty, or perhaps humorous and irreverent, although they would obviously have to be.
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